During the early to mid 80's, Apple traded flat in the $2 to $3 range, interrupted by a pop in 1983 following its release of the Apple Lisa personal computer. As PCs began to increase in popularity, Apple stock steadily rose into the double digits in the late 80's and early 90's. But by the mid-90's, the Apple brand began to lose its appeal, giving up market share to competitors like Gateway, Dell, and other PC makers. The tech boom in the late 90's helped Apple shares rise above $25/share, but the 2001-2002 recession erased most of those gains. With the introduction of revolutionary products like the iPhone and iPod, Apple reclaimed its position as a bellwether tech name, reaching an all-time high near $200/share by the end of 2007.
The holiday season, usually a boon for Apple, was not as friendly to the consumer electronics maker this year. On November 28th, AAPL closed at $92.67. On December 31st, AAPL shares closed at $85.35, representing a 7.8% decline.
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