Limited Brands vs. The Gap : Brands

Limited Brands Trademark Brands

• Victoria's Secret: - purchased in 1982 for $4 million from Roy Raymond.
• Bath & Body Works: - created in 1990 specializaing in fragrances, bath items, and personal care items.
• Henri Bendel: - upscale women's speciality store.
• La Senza: - own-branded fashion retailer.

The Gap trademark brands

• Gap, flagship brand: - in existence since founding. Divisions include Gap, GapKids, babyGap, and GapMaternity.
• Banana Republic: - purchased in 1983 and rebranded as chic apparel retailer.
• Old Navy: - created in 1994 as value chain to Gap and Banana Republic brands.
• Piperlime: - online footwear retailer created in 2006.

Stock Battle Index

• Limited Brands vs. The Gap: Home
• Limited Brands vs. The Gap: Brands
• Limited Brands vs. The Gap: Revenues
• Limited Brands vs. The Gap: Stock Performance
• Limited Brands vs. The Gap: Outlook
• Limited Brands vs. The Gap: Who's Better