Mattel stakeholders entered their golden age from 1990 to March of 1998 as shares of the toy giant soared from mid-single digits to over $42/share. But bullish sentiment died out at the turn of the century approached, sending MAT tumbling back towards $10/share. A sharp rally in late 2000/early 2001 pushed Mattel back above $20/share where the stock would trade range bound for most of the next 5 years. Mattel rode the market’s push towards new all-time highs in early 2007 before collapsing yet again as the 2008-2009 recession settled in.
Cyclically sensitive stocks rebounded sharply in April as improving consumer sentiment and the bank rally supported the discretionary play. Mattel settled at $11.53 on March 31st and closed at $14.96 on April 30th, marking a 30% surge as toymakers rode the rally.
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