Starbucks - Final Thoughts

Ticker Symbol: SBUX

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Final Thoughts

Bearish overtones for the consumer discretionary sector remain. Consumers have markedly pulled back on their spending, making for a difficult retail environment. Additionally, consumers are not only curtailing their spending habits, but they are also transitioning towards lower priced goods. This could translate into continued market share loss to lower priced coffee vendors like McDonalds and Dunkin Donuts. The share price has been beat up substantially from its October 2006 high, so downside risks might not be overly steep. A projected miss for Q1 guidance will likely spell trouble for Starbucks. Analysts are mostly neutral on Starbucks in its current price range.

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