Restaurant: Starbucks

Ticker Symbol: SBUX

Starbucks Website

About the company

Headquartered in Seattle, Washington, Starbucks Corporation (SBUX) is the world's largest coffeehouse. Founded by Jerry Baldwin, Zev Siegel, and Gordon Bowker in 1971, Starbucks has 165 locations at the time of its IPO in 1992. Starbucks product line revolves around its drip brewed coffee, coffie beans, espressos, cold drinks, mugs, and small food items.

Starbucks' Competitors:

• Tier 1 Competitors - Krispy Kreme Doughnuts (KKD), McDonald's Corp (SBUX), Panera Bread Company (PNRA), Barnes & Noble, Inc (BKS), Borders Group (BGP)
• Tier 2 Competitors - Diedrich Coffee (DDRX), Einstein Noah Restaurant (BAGL), Carrols Restaurant Group (TAST)

Article Index

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