Incredible resistance to downturns in the economy highlights McDonalds' counter-cyclical strength. Like Wal-Mart, consumers are trending towards better pricing in their spending habits. Analysts have been more bullish on McDonalds stock price and its ability to weather the current economic storm. Lower input prices (Food stock) compared with this summer have also benefited the firm's bottom line. MCD's forward P/E is trading at 8 times its price to sales. With consumers pulling back across the board, McDonalds could continue to see a boost in discount consumers.
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