For the quarter ending April 4, 2009, Kellogg reported financial results exceeding analyst's expectations. Net earnings were reported at $321 million (up 2% from 1Q results from last year). This can be attributed in large part to a 4% increase in internal sales, mainly driven by higher than average sales among cereal products. EPS, when excluding the effects of currency, also rose 14% to $0.84/share.
Because large portions of Kellogg's liabilities and assets are held internationally and because the market fluctuations against the dollar have been so volatile, Kellogg management chose to present earnings, sales, and expenses on a currency neutral basis. This may have presented a slightly inflated view of the financials.
In 2009, Kellogg expects to see sales growth of 3-4% and their EPS to increase by a 7-9%, ignoring the effects of the strengthening dollar.
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