Food: Kellogg

Ticker Symbol: K

Kellogg Website

About the company

Headquartered in Battle Creek, Michigan, Kellogg (K) was founded in 1906 and is a top manufacturer and marketer of consumer food goods. They have an extensive line of well-known brands including Keebler, Cheez-It, Pop-Tarts, Special K, and Famous Amos. They also recently acquired the health-food brand Kashi in 2006. Their product portfolio covers cereals, cookies, crackers, fruit snacks, frozen waffles and other ready-to-eat convenience foods.

Kellogg sells its products in grocery stores across the United States and in over 180 other countries throughout North America, Europe, Latin America, and the Asia Pacific.

Kellogg Competitors:

• Tier 1 Competitors: General Mills (GIS), Kraft Foods Inc. (KFT), Ralcorp Holdings Inc. (RAH), ConAgra Foods, Inc. (CAG) and Cargill, Inc
• Tier 2 Competitors: Tyson Foods Inc. (TSN), Mars, Smithfield Foods Inc. (SFD)

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