Financial: E*Trade

Ticker Symbol: ETFC

E*Trade Website

About the company

Headquartered in New York City, New York, E-Trade Financial (ETFC) is a financial services company. ETFC's primary business is its online discount brokerage offered to individual investors. E-Trade also provides banking and credit card services.

E-Trade traces its founding back to 1982 when William Porter and Bernard Newcomb created TradePlus in Palo Alto, California. In 1991, Porter created E-Trade Securities, offering its trading platform via America Online and Compuserve. E-Trade Group went public in 1996, changing its name to E-Trade Financial Corporation in 2003, and in 2005 the firm made an unsuccessful bid to acquire Ameritrade.

E*Trade Competitors:

• Tier 1 Competitors: TD Ameritrade (AMTD), Interactive Brokers (IBKR), optionsXpress Holdings (OXPS), The Charles Schwab Corporation (SCHW)
• Tier 2 Competitors: TradeStation Group (TRAD), Siebert Financial (SIEB), Raymond James Financial (RJF), Stifel Financial (SF)

Article Index

• E*Trade Home
• E*Trade Historicals
• E*Trade News
• E*Trade Charts
• E*Trade Final Thoughts