Headquartered in New York City, New York, E-Trade Financial (ETFC) is a financial services company. ETFC's primary business is its online discount brokerage offered to individual investors. E-Trade also provides banking and credit card services.
E-Trade traces its founding back to 1982 when William Porter and Bernard Newcomb created TradePlus in Palo Alto, California. In 1991, Porter created E-Trade Securities, offering its trading platform via America Online and Compuserve. E-Trade Group went public in 1996, changing its name to E-Trade Financial Corporation in 2003, and in 2005 the firm made an unsuccessful bid to acquire Ameritrade.
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