
By Analyst: Robert Stammers, CFA
December 31, 2008
(broker review) - Trade King is a subscription online broker. Their load times are mostly efficient, especially account summary and trading pages. Navigation is clean, offering a somewhat complex array of pages in an easy to use format. Developing screening tools as well as level II quotes and streaming data are offered.
Trade King's primary draw is its attractive commission structure, offering trades at $4.95 without account fees or inactivity fees. Options trades cost match the stock cost plus $0.65 per option contract. There is no minimum required to open an account and its trading tools are thorough.

A significant drawback of Trade King is the lack of a trade guarantee. Also, Trade King's research library is limited in comparison to other online brokerages. Third party research is sparse by choice, and internally generated research falls short of competitors.
Despite their limited research department and no trade guarantee, Trade King is an outstanding online brokerage for traders. Their $4.95 commission structure and proficient fills in of itself is enough to recommend Trade King to any trader. Additional features like the probability calculator and financial social networking sites are add-on benefits. SmartMoney named Trade King the #1 discount broker for 2006 and 2007.
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